In this day and age, having the proper reputation management processes in place is vital to the success of your business. With so many threats out there, one social media post or small conversation can burn your business to the ground.
We live in a time where reputations are more important than ever. But at the same time, we live in a moment where there are more threats that can damage your reputation. This is why it’s extremely important to focus on reputation management and ensure you have the right strategies and processes in place.
Like the great Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” That couldn’t be truer today.
With hundreds (or even thousands) of competitors out there, it now takes longer to build a strong reputation. And at the same time, with so many outlets for information to leak out, or for someone to voice their opinion, there are more avenues in which your reputation can see harm.
Even with the importance of reputation management, most companies don’t have the proper processes or strategies in place.
In fact, managing reputation presents many challenges for most companies.