Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.
We now live in a technology-driven world where social media is King (almost). Consequently, everyone is now a personal brand and reputations spread worldwide with the click of a mouse. It is, therefore, important to have a clear understanding of reputation management, what it is and how it will affect your life and career in the long run. Below, we take a closer look at reputation management and how you can benefit from the same. Read more